mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Sharing%20is%20the%20Major%20Ingredient%20for%20Revenue%20Marketing%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fbtob-2023-09-revenue-marketing%0A%0AWhile%20revenue%20marketing%20is%20ultimately%20about%20transitioning%20marketing%20from%20a%20cost%20center%20to%20a%20revenue%20driver%2C%20that%20doesn%27t%20mean%20B2B%20companies%20can%20ignore%20objectives%20like%20brand-building%20and%20bolstering%20the%20customer%20experience.%20Despite%20the%20inherent%20friction%20between%20the%20two%2C%20sales%20and%20marketing%20alignment%20is%20crucial.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A