mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Cella%3A%20The%20Increasing%20Importance%20of%20the%20In-house%20Agency%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fforward-2023-06-cella-in-house-value%0A%0AConventionally%2C%20the%20value%20proposition%20of%20an%20in-house%20creative%20services%20group%20was%20based%20solely%20on%20the%20triad%20of%20price%2C%20quality%2C%20and%20speed%20of%20delivery%2C%20but%20as%20brands%20deal%20with%20a%20shaky%20economy%20and%20the%20quickening%20pace%20of%20a%20technological%20evolution%2C%20a%20fourth%20criterion%20has%20emerged%3A%20the%20ability%20to%20pivot%20and%20adapt%20to%20clients%27%20needs%20and%20mandates%20and%20those%20of%20the%20organization%20as%20a%20whole.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A