mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Back-to-School%20Season%20Offers%20a%20Challenging%20Course%20for%20Marketers%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fana-2022-07-back-to-school-marketing%0A%0AThe%20upcoming%20school%20year%20will%20be%20tricky%20for%20brands%20to%20navigate.%20On%20the%20one%20hand%2C%20there%27s%20a%20sense%20of%20newness%20as%20kids%20return%20to%20in-class%20learning%20full-time%2C%20with%20expectations%20for%20that%20to%20continue%20uninterrupted%2C%20for%20the%20first%20time%20since%20COVID-19%20hit%20two-plus%20years%20ago.%20On%20the%20other%2C%20there%20are%20major%20headwinds%20from%20soaring%20prices%2C%20with%20shoppers%20combating%20the%20worst%20inflation%20in%2040%20years%20and%20the%20Consumer%20Price%20Index%20hitting%20in%208.6%20percent%20in%20May.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A