mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20B2B%20Brands%20Deploy%20%27Always-on%27%20Marketing%20Strategy%20to%20Keep%20Up%20with%20Buyers%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fbtob-2022-05-content-targeting%0A%0AThere%20are%20several%20reasons%20B2B%20buyers%20seek%20out%20new%20vendors%2C%20ranging%20from%20a%20problem%20with%20an%20existing%20solution%20to%20relocating%20the%20business.%20But%20the%20reality%20is%20that%20buyers%20could%20be%20on%20the%20hunt%20for%20new%20vendors%20at%20just%20about%20any%20time.%20That%27s%20why%20marketers%20need%20an%20%22always-on%22%20approach%20to%20providing%20relevant%20content%2C%20according%20to%20a%20recent%20study%2C%20%20making%20sure%20they%20get%20on%20the%20short%20list%20of%20potential%20suppliers.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A