mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Waiting%20for%20B2B%20Alignment%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fbtob-2022-03-sales-and-marketing-schism%0A%0ASales%20and%20marketing%20alignment%20remains%20one%20of%20the%20toughest%20challenges%20among%20many%20B2B%20companies.%20However%2C%20while%20they%20may%20have%20different%20views%20of%20what%20defines%20success%2C%20sales%20and%20marketing%20executives%20are%20acting%20much%20more%20in%20tandem%20when%20it%20comes%20to%20serving%20their%20customers%2C%20says%20a%20new%20study.%20Buyers%20are%20also%20playing%20a%20key%20role%20in%20pushing%20marketers%20to%20integrate%20with%20their%20sales%20counterparts.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A