mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20B2B%20Marketers%20Get%20Up%20Close%20and%20Personal%20%28Possibly%29%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fbtob-2021-07-b2b-gets-personal%0A%0AMost%20B2B%20professionals%20taking%20part%20in%20a%20recent%20survey%20say%20that%20building%20a%20human%20connection%20with%20their%20buyers%20has%20become%20more%20important%20to%20closing%20sales%20since%20March%202020%2C%20when%20the%20pandemic%20hit.%20Nevertheless%2C%20many%20B2B%20marketers%20continue%20to%20struggle%20with%20cultivating%20a%20personalized%20approach%20to%20getting%20their%20message%20out.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A