mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Fullscreen%3A%20Launching%20Video%20Campaigns%20That%20Can%20Measure%20Up%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fforward-2019-11-fullscreen-optimizing-ads-in-ott-programming%0A%0AThe%20OTT%20product%20is%20essentially%20defined%20by%20the%20content%20available%2C%20and%20new%20OTT%20services%20are%20using%20popular%20historical%20content%20and%20trending%20content%20creators%20to%20build%20their%20viewership.%20It%E2%80%99s%20creating%20opportunities%20%E2%80%94%20and%20obstacles%20%E2%80%94%20for%20brands.%20Marketers%20looking%20to%20get%20the%20most%20from%20their%20video%20advertising%20campaigns%20need%20to%20make%20sure%20they%20have%20the%20right%20set%20of%20metrics%20in%20place.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A