mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Building%20a%20Better%20Mousetrap%20for%20B2B%20Content%20Marketing%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fbtob-2019-05-harnessing-data-for-b2b-content-marketing%0A%0AB2B%20marketers%20have%20relied%20far%20too%20long%20on%20whim%20to%20fuel%20their%20content%20marketing%20efforts.%20They%20need%20to%20shift%20their%20mindset%20and%20produce%20content%20that%20specifically%20caters%20to%20customers%20and%20better%20aligns%20with%20the%20overall%20business%20objectives.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A