mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20USPS%20and%20the%20Future%20of%20Direct%20Mail%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fforward-2017-04-usps-crossroads-of-digital-and-physical-marketing%0A%0ANow%20more%20than%20ever%2C%20understanding%20the%20effectiveness%20of%20each%20channel%2C%20campaign%2C%20and%20content%20piece%20is%20critical%20to%20marketing%20success%2C%20yet%20the%20rapid%20growth%20of%20channels%20in%20this%20digital%20age%20makes%20knowing%20the%20right%20mix%20to%20be%20successful%20that%20much%20harder.%20In%20this%20issue%20of%20Forward%2C%20the%20United%20States%20Postal%20Service%20looks%20at%20how%20merging%20digital%20and%20print%20marketing%20can%20boost%20ROI%2C%20increase%20consumer%20engagement%20across%20multiple%20forms%20of%20media%2C%20and%20improve%20marketing%20accountability%20%E2%80%94%20all%20cornerstones%20of%20a%20successful%20marketing%20campaign.%20Plus%2C%20how%20a%20new%20innovation%20called%20Informed%20Delivery%20is%20poised%20to%20give%20marketers%20more%20touchpoints%20and%20more%20impressions.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A