mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Brands%20Strive%20for%20Emotional%20Connection%2C%20but%20Communicate%20at%20Rational%2FFunctional%20Level%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fcontent%2Fshow%2Fid%2Fpr-2010-brands-strive%0A%0ADespite%20many%20marketers%27%20belief%20that%20a%20brand%27s%20emotional%20benefits%20are%20important%20to%20consumers%2C%20nearly%20two-thirds%20of%20brand%20messages%20focus%20on%20the%20brand%27s%20rational%2Ffunctional%20elements.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A