Digital & Social, West Coast Chapter

NETWORKING BREAKFAST (9:00–9:30AM)
INTRODUCTIONS (9:30–9:45AM)


I. ADOBE MOBILE AND DATA INTEGRATION CASE STUDY (9:45-10:35AM)
Data and mobile are becoming so closely intertwined in the world of today's mobile consumer. In this session, Matt Asay, VP of Mobile – Adobe will share how they capture and use data to target consumers in a mobile first, mobile everywhere world.

Speaker:
Matt Asay, VP of Mobile – Adobe


II. JACK IN THE BOX: DIGITAL & SOCIAL CASE STUDY (10:45-11:30AM)
In this session, Lauren Ohlsson, Digital Communications Manager at Jack in the Box Inc. will share a case study on the innovative work that they are doing in the digital and social media space.

Speaker:
Lauren Ohlsson, Digital Communications Manager – Jack in the Box Inc.


III. MEMBER ROUNDTABLE DISCUSSION: ECOMMERCE (11:40AM-12:10PM)
In this session, we will open up the discussion to talk about ecommerce departments, how they are structured and what their key areas of focus are within organizations. We will also build upon topics to explore in future meetings.

Facilitator:
Meghan Medlock, Director, Committees & Conferences – ANA


LUNCH (12:10–12:40PM)


IV. PROTECTING YOUR BRAND IN THE DIGITAL SUPPLY CHAIN (12:40-1:00PM)
The ANA is proud to be a supporter of the Trustworthy Accountability Group (TAG) an advertising industry initiative focused on eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG will provide an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Speaker (via phone):
Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG


V. YAMAHA CORPORATION OF AMERICA: INTERNET OF THINGS CASE STUDY (1:10-2:30PM)
In this session, Yamaha Corporation of America will discuss the Disklavier, their modern day version of the "player piano". Yamaha will share the innovative work that they are doing to leverage the Internet of Things (IoT) with musical instruments to drive branding, PR, social and evergreen digital content. Attendees will also have the opportunity to see and experience the Disklavier technology first hand!

Speakers:
Jeff Hawley, Director, Customer Experience Group – Yamaha Corporation of America
David Jewell, Marketing Communications Manager – Yamaha Corporation of America