Mobile Marketing

NETWORKING BREAKFAST (9:00 – 9:30)

INTRODUCTIONS (9:30 – 9:45)


I. JENN-AIR: INTEGRATED MOBILE CAMPAIGN CASE STUDY (9:45 – 10:45AM)
In this session, Brian Maynard, Director, Brand Marketing – Jenn-Air and Chia Chen, Senior Vice President, Mobile Practice Lead – Digitas will review a full integrated mobile campaign case study for the Designvision mobile app that lets consumers digitally swap out kitchen appliances.  They will share the case study, full integration points, results, and lessons learned.

Speakers:
Brian Maynard, Director, Brand Marketing – Jenn-Air
Chia Chen, Senior Vice President, Mobile Practice Lead – Digitas


II. J&J's BAND-AID BRAND:  "MAKING IT BETTER" WITH AUGMENTED REALITY (11:00AM-12:00PM)
Learn how J&J's Band-Aid Brand and agency JWT reached today's technology-savvy kids and moms by turning each Band-Aid brand bandage and box into a magical entertainment portal via the Band-Aid Magic Vision augmented reality app, featuring interactive 'real world' performances by Kermit the Frog, Miss Piggy and Gonzo the Great.

Speakers:
Bryant Ison, Senior Brand Manager, BAND-AID – Johnson & Johnson
Josh Shabtai, Creative Director – JWT New York


LUNCH (12:00-12:30)


III. HOW TO BEST UTILIZE PUSH NOTIFICATIONS FOR MOBILE CRM PROGRAMS (12:30-1:30PM)
Location-triggered push notifications are three times more effective than typical push notifications.  Xtify will share a case study on how brands can effectively utilize location-based push notifications to drive loyalty and purchase.

Speakers:
Josh Rochlin, Chief Executive Officer – Xtify


IV. IDEAS FOR FUTURE MEETINGS (1:45-2:15PM)
This session will call on all members to provide suggestions for topics for future Committee Meetings and will cover any other relevant Committee business.