Mobile Marketing

9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda


I. MOBILE MARKETING IS A DRIVING FORCE FOR BMW (10:00am-11:00am)
BMW is taking its digital marketing strategy to the next level by incorporating mobile marketing augmented reality with a new iPhone app. BMW wanted to have a unique campaign, so recently they incorporated augmented reality into their new iPhone app which allows consumers to interact with the product in a real-life manner on their mobile device. This is just one of the many mobile elements BMW is employing in their digital marketing strategy. Find out how BMW has partnered with their agency KBS+P to use several unique mobile marketing elements in their overall marketing strategy to reach their core consumers on a device that never leaves their hands.

Speakers:
Kate Alini, Social Media & Emerging Technologies Manager - BMW
Matt Powell, Chief Technology Creative Officer - KBS+P


II. SHAZAM IS IN-TUNE WITH CONSUMERS (11:15am-12:15pm)
Shazam allows users to seamlessly discover, buy and share tunes simply by holding their smart phone up to a music system for just a few seconds. Committee members will learn how marketers in many different verticals have leveraged Shazam's ability to drive user engagement. Shazam will present with PepsiCo and you will hear about a variety of successful case studies across Shazam's product suite.

Speakers:
Andrea Harrison, Director of Digital Engagement - PepsiCo, Inc.
David Jones, EVP of Marketing - Shazam


III. MOBILE MARKET RESEARCH (1:15pm-2:15pm)
Mobile is quickly becoming a key method of reaching customers for marketing as well as research. In this session, Joy Liuzzo, Vice President, Director - InsightExpress will discuss powerful research methodologies and advertising measurement techniques in a mobile environment and recruitment techniques for sought-after respondents who are constantly on-the-go.

Speaker:
Joy Liuzzo, Vice President, Director - InsightExpress