Mobile Marketing

9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda


I. AMERICAN EXPRESS PROVIDES A VIRTUAL WALLET FOR CONSUMERS WITH MOBILE (10:00am-11:00am)
By 2014, analysts at Generator Research estimate mobile payments will reach $633 billion annually, with 490 million customers using their phones to move cash around. American Express is diving into the mobile payment realm with Serve-a mobile payment /online platform that allows consumers to make purchases and person-to-person transactions online, via mobile devices, and at merchants who accept American Express cards. Find out how American Express is enabling mobile currency by allowing consumers to spend, send, and receive money via their mobile phone.

Speaker:
Laura Barger, Director of Consumer Marketing at Serve - American Express Company

II. THE U.S. POSTAL SERVICE TRANFORMS INTO A TRUE MULTI-CHANNEL E-COMMERCE RETAILER (11:15am-12:15pm)
More than 1 million iPhone, iPod touch and iPad customers have downloaded the U.S. Postal Service mobile app since it launched in December 2009. The new USPS Mobile application takes advantage of GPS capabilities showing the closest Post Offices and collection boxes. Users can track and confirm the progress of mail pieces within their mobile device. Discover how a more than two century old company is transforming from the "traditional post office" into the newer world of "bricks and clicks" with mobile marketing playing a key role.

Speaker:
Joe Adams, General Manager of Online & Marketing Services - U.S. Postal Service


III. ANA & CTIA: MOBILE EDUCATION INDUSTRY INITIATIVE FOR MARKETERS AND CARRIERS (1:15pm-2:15pm)
The CTIA-The Wireless Association® is an international nonprofit membership organization that has represented the wireless communications industry since 1984. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products.

As agreed at our last ANA Mobile Marketing Committee meeting on June 14th, ANA and CTIA members would like to move forward together on an industry initiative to break down the barriers between marketers and carriers. The ultimate goal of this project is to educate marketers and carriers on ways to save money and time and eliminate the current barriers that currently exist which currently prevent marketers and carriers from enjoying greater success with mobile. In this session, we will ask the ANA Mobile Marketing Committee and carriers participating via CTIA to share their thoughts on the curriculum for a potential webinar series that may also be released as a best practices guide to navigating the mobile marketing process from start-to-finish and/or mobile metrics.

Speakers:
Marni Gordon, Senior Director, Committees - ANA
Jeff Simmons, Director, Technology Programs - CTIA