mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Crisis%20Averted%3A%20Converged%20TV%20Shines%20a%20New%20Light%20on%20Identity%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fblogs%2Fshow%2Fid%2Fmm-blog-2021-08-tv-identity-crisis%0A%0AData%20and%20identity%20have%20become%20critical%20factors%20to%20unlocking%20the%20promise%20of%20converged%20TV.%20In%20the%20past%2C%20TV%20operated%20on%20simple%20metrics%20and%20traditional%20buying%20practices%2C%20which%20relied%20on%20standard%20datasets%20used%20across%20the%20ecosystem.%20Fast%20forward%20to%20today%2C%20where%20we%20find%20ourselves%20in%20a%20digitally%20enabled%20TV%20world%20that%20is%20rich%20with%20data%20and%20highly%20measurable%20and%20targetable%20advertising%20opportunities.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A