Speaker Profile

Richard Zackon

Facilitator / Council for Research Excellence

Richard Zackon began his media career at Doyle Dane Bernbach Advertising in 1973 and has since worked on both the buy and sales side of media. He has also been a researcher, educator, and executive coach. In 2005 Mr. Zackon consulted with Nielsen in the creation of the Council for Research Excellence, a think tank of Nielsen clients committed to improving audience measurement. CRE has become a model for subsequent collaborative industry efforts. Mr. Zackson teaches a program he designed at NYU to train the next generation of audience researchers. In 2016 he will begin teaching a new course on advanced audience analytics. He recently created Audience Patterns LLC, a consultancy to apply emerging analytic techniques. He holds degrees from Yale, Stanford, and Fordham School of Law.