Lisa Torres is the president of Publicis Media’s multicultural practice, Cultural Quotient, where she leads more than 140 multicultural experts who take a research and data-driven approach to helping clients better understand their diverse consumer segments. She’s also the co-founder of Publicis Media’s Once & For All Coalition, which aims to remove industry barriers to equitable financial opportunity and representation of underserved and ethnically diverse suppliers.
Previously, Ms. Torres served as president of ZenithOptimedia Multicultural, working closely with the agency’s strategy and investment teams to equip their clients with integrated and dedicated multicultural expertise. She has also held positions at such agencies as Havas Media and Carat.