Speaker Profile

Loren McDonald

Program Director, Marketing Research / IBM Watson Marketing

McDonald’s role at IBM is to produce research-based thought leadership content and educate marketers and agency executives on digital marketing best practices and emerging trends including the application and impact of AI and machine learning. He has written more than 500 articles and delivered more than 350 presentations and webinars around the world. McDonald has 35 years of experience as a consultant, marketing executive and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM.