Advertising Financial Management

It's become a recent tradition for the ANA and WFA to hold yearly, back-to-back meetings of the ANA Advertising Financial Management Committee and WFA Sourcing Forum in New York.

Meetings will take place on Sept. 9 for the ANA AFM Committee and Sept. 10 for the WFA Sourcing Forum hosted at Mattel in NYC (230 Park Ave. South).  Members of both organizations are invited/encouraged to attend both meetings.  (The WFA is the World Federation of Advertisers – www.wfanet.org – and provides a global perspective.).  Agenda for the ANA meeting is below and the agenda for the WFA meeting is here.  RSVP for the WFA meeting to Steve Lightfoot at S.Lightfoot@wfanet.org.

On Sept 9, a networking dinner, graciously hosted by Decideware, will take place at Ibis (formerly known as NOIR), 151 East 50th Street (between Lexington and Third Ave.).  Cocktails at 7pm and dinner immediately following from 8-10pm.  Please RSVP for dinner to Talia Fisher at tfisher@ana.net.


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. AGENCY COMPENSATION:  THE FINANCIAL RELATIONSHP BETWEEN AGENCY AND MARKETER  (10:00 – 11:00AM)
When it comes to agency compensation, marketing procurement professionals are always interested in hearing about the different compensation models, especially pay for performance (P4P).  The P4P model is not a new way of doing business, but one that closely aligns the agency and marketer's goals.  Greg Walsh, Global CFO – IPG Mediabrands will share his insights on different compensation models, the move toward P4P, and what procurement executives might need to consider, as they weigh the pros and cons of the different approaches.

Speaker:
Greg Walsh, Global CFO – IPG Mediabrands


II. CHRYSLER GROUP: EXPERIENTIAL COST SAVING APPROACHES (11:10AM – 12:00PM)
Mary Ann Kirsch, Head of Sales & Marketing Purchasing – Chrysler Group LLC will share what Chrysler is doing with their experiential executions, as well as the process that helps them best run their auto shows and events.  Learn what they are doing to find the right opportunities to consolidate project expenses and what type of cost savings and process efficiencies resulted from their program.  The discussion will focus on Tier II supplier cost management strategies and how cost transparency is used to build big picture strategies.

Speaker:
Mary Ann Kirsch, Head of Sales & Marketing Purchasing – Chrysler Group LLC


III. ANA MEDIA TRANSPARENCY TASK FORCE (12:00 – 12:30PM)
More so than at any time in recent memory, ANA has heard many member concerns on media transparency – particularly transparency related to their media agencies.  In response to these concerns ANA has assembled a task force to dive deeper into media transparency issues.  This session will provide information on the objectives and initial focus of the task force.

Speaker:
Bill Duggan, Group EVP – ANA


LUNCH (12:30 – 1:00PM)


IV. ANA MEMBER "PROCUREMENT SNACK PACK" (1:00 – 2:00PM)
"Procurement Snack Pack" will be a series of short presentations, with ANA Advertising Financial Management committee members, sharing what they are doing within procurement at their organizations.

• Boehringer Ingelheim Pharmaceuticals: Teresa Fiore, Global Sourcing, Marketing/Sales Services will discuss a method to help shortlist suppliers within the RFI process.

• Comcast: Amy Johnston-Smith, Director, Marcom Operations will discuss how Comcast's latest project that helped optimize production cost through the use of an organized line item cost structure.

V. MEMBER ROUNDTABLE DISCUSSION (2:00 – 2:30PM)
In this session, we will open up the discussion to talk about issues that ANA Advertising Financial Management Committee members are facing and build upon those topics to explore in future meetings.

Facilitator:
Michael Thyen, Director-Procurement-Emerging Markets – Eli Lilly and Company and Chair – ANA Advertising Financial Management Committee