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Dates & Times

Webinar and virtual sessions begin at 1pm Eastern Time and 10am Pacific Time.

Start Date/Time:  Wednesday, July 15, 2009 at 1:00pm
End Date/Time:  Wednesday, July 15, 2009 at 2:00pm

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Venue/Location

WEBINAR

Registration Fees

Course Description

Maximizing Your Agency Relationship: How to get the work you deserve

This course will highlight effective strategies for improving and strengthening your relationship with your agency. These techniques work across all types of agencies - advertising, media, public relations, promotions etc and help you obtain more strategic work and creative that meets your business and brand objectives. This webinar will address why your agency should be actively creating strategies that build your brand, show you ROI, and sell your products as effectively, efficiently, and creatively as possible. If your agency is failing to help you meet your brand objectives, what can you do to help them to be stronger partners?  

This webinar will highlight effective strategies for improving and strengthening your relationship with your agency and it will: 

1. Review the top 10 techniques for maximizing your relationship with your advertising agency
2. Provide strategies for you to improve your relationship with your agency partners when things aren't working well
3. Diagnose what isn't going well and provide feedback and direction to get things back on track

Class Instructors

Nancy E. Friedman, Organizational Consultant, Trainer, Facilitator and Executive Coach

Nancy Friedman is a leadership development consultant, trainer and executive coach.  Nancy spent 20 years as a senior executive leading marketing and advertising organizations so many of her engagements take advantage of this perspective and experience.  Her extensive corporate experience in both large and small companies gives her a real world perspective that she shares with her clients.

Nancy teaches the Agency Optimization course for the ANA, and she offers not only theory and the latest trends from ANA research, but also experience as a client working with some of the top agencies.  The advertising she produced was award winning and she was known as a "model client".  Nancy also develops and delivers training sessions on topics that include Agency Relations, How to Optimize Briefs, Reviewing Creative etc. 

Nancy's clients include large media companies, leading search companies, a variety of advertising agencies, production companies, online retailers, apparel firms, law firms, universities and non profits. Nancy was Vice President of Advertising for Visa, USA.  She also held positions as Vice President of Marketing Services at Levi Strauss and Company, Brand and Regional Manager at Dreyer's Grand Ice Cream Company.   

Nancy holds an MBA with a concentration in Marketing from Haas School of Business, UC Berkeley.  She also holds number certifications in a variety of individual and management assessment tools including several 360 degree instruments, retention assessment tools, MBTI, Thomas-Kilmann Conflict Mode Instrument and Firo-B

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