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General Motors: OnStar’s “Love Proudly” Campaign
Event Recaps April 11, 2024Armand Jordan, global assistant marketing manager at General Motors, discussed OnStar’s “#LoveProudly” campaign, which sought to extend the brand’s allyship with the LGBTQ+ community by highlighting the importance of keeping them safe.
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National Beer Day: Showcasing Effective Campaigns
Industry Insights April 3, 2024Given how much satisfaction beer gives us (sometimes too much!), it’s appropriate that we should commemorate the fizzy, malty, hoppy beverage on April 7th, National Beer Day. In honor of the occasion, consider the following innovative marketing efforts undertaken to promote this fine elixir.
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Key Takeaways from the ANA’s 2024 LGBTQ+ Marketing Inclusion Survey
Industry Insights April 3, 2024Recent findings from the ANA’s latest LGBTQ+ Marketing Inclusion Survey show an upswing in support for LGBTQ+ representation in marketing. For instance, the report found that 55 percent of marketers participate in some form of LGBTQ+ marketing, with a resounding 97 percent believing inclusivity has a positive brand impact. Rainbow-washing has decreased, with inclusive marketing becoming more of an all-year occurrence, rather than just a Pride-month moment.
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Best Practices for LGBTQ+ Marketing Inclusion: Internally and Externally
POVs April 2, 2024The 2024 ANA LGBTQ+ Marketing Inclusion Survey indicates that the marketing industry still faces some challenges when it comes to LGBTQ+ inclusion. In this POV, you’ll learn what some of those challenges are and steps your organization can take to overcome them.
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2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights
Research Reports March 27, 2024The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity.
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Key Takeaways from ANA's Latest Diversity Report for the Ad Industry
Industry Insights February 23, 2024For the sixth consecutive year, ANA is releasing "A Diversity Report for the Advertising/Marketing Industry." The study tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.
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How Employee Resource Groups (ERGs) Help with Inclusion and Diversity
Event Recaps February 8, 2024Phillips 66’s employee resource groups (ERGs) are an extension of its commitment to integrating inclusion and diversity into the company culture and business practices.
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How Citi's "Chosen Name" Campaign Elevated Identity and Inclusion
Behind the Campaign January 19, 2024Citi’s “Chosen Name” campaign gave Trans and non-binary customers the choice to easily update their eligible Citi-branded cards to match their true identity. The bank partnered with actress LGBTQ+ advocate Michaela Jaé Rodriguez to successfully spread the word.
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How Brands Bolster Their DEI Efforts Amid Growing Turbulence
Champions of Growth Podcast January 17, 2024Gilbert Dávila, cofounder of AIMM and President and CEO of Dávila Multicultural Insights, joined host Matthew Schwartz to discuss where the marketing industry’s diversity, equity, and inclusion (DEI) efforts go from here and how companies brace for what’s expected to be a turbulent year.
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How These Two SMBs Supported the LGBTQ+ Community on a Shoestring Budget
Budgeting Brilliance (Campaigns ≤ $400,000) January 17, 2024Learn how the Los Angeles LGBT Center and Taimi navigated budget constraints to deliver meaningful campaigns that supported the LGBTQ+ community.
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How to Boost Engagement and Deepen Consumer Relationships
Industry Insights January 15, 2024In marketing, consumers are at the core of every strategy. Boost consumer engagement and foster meaningful consumer connections with these expert tips.
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LGBTQ+ Leaders Share Their Stories
Event Recaps December 13, 2023Care With Pride, an advocacy marketing initiative for the LGBTQ+ community created by Target 10, brought together a diverse group of advocates from across the country to share their stories while driving brand love and loyalty.
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Equality & Inclusivity Drive Brand Growth and Offset Potential Risk
Industry Insights November 20, 2023In 2020, more than 500 companies and marketing executives signed the ANA AIMM Pledge, doubling down on eradicating systemic inequities and achieving equity in the marketing and advertising industry. In the years that followed, there were remarkable transformations, increased investment in diverse media, improved representation behind and in front of the camera, a rise in inclusive marketing and authentic cultural portrayals in ads and content, and far-reaching commitments to diversifying talent.
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These Industry Leaders Will Lead Discussion on DEIB, Branding & Technology
Industry Insights November 16, 2023Extreme industry-wide demand for talent development prompts the launch of ANA’s latest Global Day of Learning - with participants from around the world. The ANA's Global CMO Growth Council will hold its fifth and final Global Day of Learning in 2023 to offer master class-level insights, innovations, and best practices from leading marketing experts around the world. Global Day of Learning is available at no cost to anyone in the marketing industry, including interns, students and professors.
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How AIMM Is Helping Foster Inclusivity in Front & Behind the Camera
Industry Insights November 15, 2023AIMM explores its impact on driving multicultural marketing and investment, its pledge for systemic interventions, and resources and tools its providing marketers and suppliers to advance diversity across the marketing ecosystem.
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Ponysaurus Redefines Purpose with "Fund for the Fabulous"
Webinar Rewinds November 15, 2023In this webinar, Ponysaurus and Baldwin& shares invaluable insights, real-world examples, and actionable strategies designed to empower entrepreneurs, marketers, and business leaders as they embark on transformative brand-building journeys.
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Taimi Offers Support to LGBTQ+ People Where It’s Most Needed
Multicultural Excellence Awards November 13, 2023Dating app Taimi responded to anti-LGBTQ+ legislation and behavior during Pride Month by convincing Americans to consider the popular song “America the Beautiful” in a new and more accepting light.
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Love Proudly: Real Stories of LGBTQ+ People
Multicultural Excellence Awards November 13, 2023With the current political climate, OnStar saw an opportunity to show its members its dedication to being purposeful allies. Focusing on belonging and safety is a big part of acceptance. OnStar wanted to promote that mentality across multiple social channels and reach out to real people and tell real stories that reflect the LGBTQ+ community.
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Pantene Highlights the Muxe Community
Multicultural Excellence Awards November 13, 2023Pantene's viral video campaign was designed to empower individuals in Mexico, especially women aged 18 to 45 years old, to embrace their unique identities through their hair, shedding light on the resilient Muxe community's tradition of using braids as a symbol of resistance and pride.
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Amplifying LGBTQ+ Voices Authentically
Event Recaps November 8, 2023CARE WITH PRIDE is a trailblazing advocacy marketing initiative designed by Target10 to champion full equality, inclusion, and care for the LGBTQ+ community while driving love and loyalty for some of the country’s best-known-brands including Tylenol and Neutrogena, among others.
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